Real Estate Marketing Trends: How Agencies Use VistaSocial for Video, AI, and Virtual Tours

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As real estate marketing continues to advance, brands and agencies face mounting pressure to modernize their strategies. Sellers and buyers expect faster, more personalized, and more visual communication across every channel. Forward-thinking realtor agencies are embracing social media management platforms like Vista Social to meet these modern demands. From immersive virtual tours to AI-powered content workflows, Vista Social is designed for modern marketing, helping real estate professionals and teams streamline their outreach while staying on-trend. 

In this blog, we’ll break down the top real estate marketing trends of the year so far—and how Vista Social empowers agencies to capitalize on them. 

Key Takeaways:

1. Video content is vital for real estate marketing. Property videos significantly boost engagement and inquiries, making them more effective than static descriptions. Vista Social simplifies video distribution and organization across essential platforms like TikTok and Instagram.

2. AI is accelerating content creation without compromising quality. Agencies and brands use generative AI to produce personalized and localized content at scale. Vista Social enhances this workflow by allowing teams to plug AI-generated content into campaigns and manage it all from one place.

3. Virtual property tours are now expected—and Vista Social helps promote them. Immersive tools like Zillow 3D Home and Matterport drive qualified leads, but visibility matters. Vista Social supports multi-channel promotion and analytics tracking for virtual tour content.

4. Platform-specific content and centralized team workflows are musts for success. Real estate agencies perform best when personalizing content by platform (e.g., Reels on Instagram, behind-the-scenes on TikTok) and managing agent activity from a unified dashboard—both of which Vista Social enables efficiently.

Trend #1: Video-Centric Marketing Is the New Standard 

Why it Matters: Consumers are spending more time watching videos than reading property descriptions. Property listings that feature video-first content receive up to a staggering 403% more inquiries than those that don’t, according to the National Association of Realtors. Videos show more personality, help build trust, and provide property dimensions—especially vital when viewers cannot visit the property in person. 

What to Create: 

• “Just Listed” teasers

• Property walkthroughs

• Neighborhood/local area highlight reels 

• Client testimonials

• “Day in the Life of an Agent” to humanize the agency or brand

How Vista Social Supports Video Marketing

Video content is an essential part of modern real estate marketing. However, managing it across different platforms can be time-consuming. 

Vista Social helps agencies and brands simplify this necessary process with: 

1. Cross-platform scheduling: Post once and distribute everywhere (Instagram, Facebook, TikTok, etc) 

2. Auto-formatting: Customize dimensions and captions to fit each platform’s best practices 

3. Media library: Organize and store video content for each campaign or property 

4. Collaboration tools: Team members can submit content for approval before publishing 

Expert Tip: Use Vista Social’s analytics to test different video formats and lengths—then double down on what boosts calls or clicks. 

Trend #2: Generative AI is Fueling Content at Scale

Why it Matters: Creating personalized content for each agent, listing, or social media platform is time-consuming. AI (artificial intelligence) helps real estate agents, brands, and agencies move faster without compromising quality. 

What You Can Automate with AI:

• Market report insights or summaries

• Question-based posts or polls for engagement 

• Listing captions customized for Facebook vs. Instagram vs. LinkedIn

• Hashtag variations based on zip codes and target keywords

Using Vista Social with AI

Artificial intelligence tools help realtor teams create content faster, but managing that content still takes thoughtful coordination. Vista Social makes creating content at an accelerated rate easier with AI. 

Here’s how: 

1. Use templates to standardize messaging across locations or agents

2. Plug AI-generated copy straight into Vista Social’s content calendar 

3. Pair AI content with branded templates or media from your assets library 

Pro Tip: Combine artificial intelligence with Vista Social’s scheduling to run automated campaigns every week, such as “Agent Spotlight Mondays” or “Open House Fridays.” 

Trend #3: Immersive Experiences and Virtual Tours Drive Qualified Leads 

Why it Matters: Virtual tools aren’t just convenient and helpful—they’re now expected. Immersive content helps filter serious inquiries from casual clicks, even more so for out-of-town buyers or time-strapped leads. 

Real Estate Tools to Know:

• Zillow 3D Home: Optimized for Zillow property listings but can be used for social

• CloudPano: Budget-friendly and fast 360° tours 

• Matterport: Industry leader in 3D home walkthroughs 

How Vista Social Enhances Virtual Tour Promotion

Virtual tours help potential buyers explore properties online, but they need to be seen to be effective. With Vista Social, promoting these virtual tours is made easier. 

Continue reading to discover how to promote these tours using the platform. 

1. Schedule full walkthroughs, sneak peeks, or virtual open house reminders

2. Track which content types and property listings convert best 

3. Share across different agents’ accounts with shared copy and assets 

Insight: Most homebuyers say they’re more likely to request a property showing after watching a virtual tour, especially if it’s on social media. 

Trend #4: Smarter Social Media Campaigns by Platform

Not every social media platform works the same, and real estate content needs to reflect that. Agencies and brands that customize posts for each channel often see better engagement and results. Vista Social supports this by helping teams create, schedule, and manage platform-specific content from one comprehensive place.

Instagram

For Instagram, realtor brands and agencies should use Stories for property walk-through previews. Reels are great for quick property features, and Carousels are best used for “3 things to love about this home” or “before & after” photos and videos. 

TikTok

TikTok is a social media platform that’s perfect for content like going behind the scenes of home renovations, sharing real estate agents’ humor and lifestyle tips, or doing reaction or “duet” videos to viral design trends.

Facebook

Facebook is a solid platform for boosting posts with lead forms, promoting virtual open houses and local events, and cross posting client testimonials and reviews. 

YouTube 

Hosting long-form content like neighborhood guides is perfect for YouTube. You can also build SEO-rich playlists for different properties and repurpose Instagram Reels into YouTube Shorts with Vista Social.

Trend #5: Centralized Management for Multi-Brand or Multi-Agent Teams

Why it Matters: Real estate brands or agencies managing dozens (or hundreds) of property listings need workflows that can scale. These workflows also need to work without compromising brand consistency or quality. 

Vista Social Features for Agencies

Managing content across multiple agents and locations can get complicated and overwhelming. Vista Social provides features that help agencies stay organized and consistent. 

These features include, but are not limited to: 

• Team roles and permissions: Let agents contribute, while marketing approves

• Multi-location dashboards: Track content performance by office or region

• Smart inbox: Manage comments, DMs, and reviews from one place

• Client management: Perfect for marketing agencies working with multiple brokerages

Additional Questions Real Estate Pros Might Ask

Is Vista Social better than Buffer or Hootsuite for real estate?

Yes—for teams that want multi-agent dashboards, collaborative workflows, and real estate-focused post scheduling, Vista Social is better suited. It also offers pricing that scales more affordably with multiple users compared to legacy tools.

Can I post listings directly from MLS?

Not automatically—but you can copy images, content, and descriptions from your MLS dashboard and build branded posts through Vista Social customizable templates.

How often should I post real estate content on social media?

Recommended:

• Instagram: 3–5x/week

• TikTok: 2–4x/week

• Facebook: 3–5x/week

• YouTube Shorts: 1–2x/week

Conclusion 

This year, real estate marketing requires more than just showing up on social media—it takes consistency, strategy, and the right tools. Video, AI, and 3D virtual tours are now the norm, and agencies need efficient ways to manage it all. Vista Social helps realtor teams stay organized, publish smarter, and reach more people across top social media platforms. 

By using one system to manage content, track results, and support collaboration, brands can save time and focus on what drives growth. Now is the time to update your approach and put tools like Vista Social to work for your business!