Top Online Data Removal Services This Year: My Data Removal, Incogni, Aura, DeleteMe, and More
- Real Estate Investment View
- Jul 4
- 5 min read
Updated: Jul 8
Protecting your identity online has never been more vital in a time when your personal information can be sold, bought, and scraped in seconds. Whether it’s data brokers quietly selling your browsing history or people search websites listing your home address, the need to remain private is clear. That’s where online data removal services come in.
In this blog, we’ll compare the most trusted data removal tools available today—from My Data Removal and Icogni to Aura and DeleteMe—so you can take back control of your digital footprint.
Key Takeaways:
Online privacy is under threat, but you have options. Your personal information is often exposed without your consent through data brokers and people search websites. Online data removal services help you take control by reducing your digital footprint and limiting exposure to identity theft or scams.
Each service has different strengths depending on your needs. My Data Removal is perfect for beginners and cost-conscious users, while Incogni offers full automation. DeleteMe provides human-reviewed removals and reports, and Aura combines data removal with complete identity protection for families.
Automation and ongoing monitoring make a big difference. Manually removing your information is possible but time-consuming—and often temporary. Services like Incogni and DeleteMe continue to monitor and re-submit opt-out requests to keep your information off the web.
Choosing the right tool depends on your situation. Whether you want to “set it and forget it,” protect multiple family members, or need detailed privacy reports, there’s a platform tailored for you. Understanding your goals and level of risk will help guide your decision.
Data Removal Services: What Are They?
Data removal services are tools that manually or automatically remove your personal information online from people search platforms, data broker sites, and other digital databases. For anyone concerned about unwanted exposure, identity theft, or online stalking, data removal services offer a practical way to reduce your digital footprint.
These services often:
Submit opt-out requests on your behalf.
Scan the internet to discover where your information is exposed.
Monitor and re-submit when our data reappears.
These platforms are especially useful for:
Families wanting to protect kids’ information
Public figures and professionals
Anyone who’s been stalked, doxxed, or affected by identity theft
Why You Should Care About Protecting Your Data Online
Your personal information is more than your name and email address—it’s a blueprint for your life, and all the valuable data tied to it. When your information is spread out across the internet, it becomes more vulnerable to being misused for scams, spam, identity theft, stalking, or even impersonation. With AI-powered scraping tools and data broker networks expanding at breakneck paces, even tiny bits of exposed information can be used to create a detailed and risky profile.
Many people don’t realize that hundreds of data brokers compile and sell their data without their consent. These companies package your digital footprint and sell it to insurers, advertisers, background checkers, and even unknown third parties. The more your information is out there, the easier it becomes to target you with phishing attempts, manipulative ads, or fraud.
The bottom line: You don’t have to be a victim of a breach or a public figure to be at risk. If you’ve ever used social media, signed up for a newsletter, or applied for a loan, your information is probably out there—and it's worth protecting!
Top Online Data Removal Services This Year
There are multiple online data removal platforms that provide services designed to remove and protect your personal information. Each offers its own approach to the solutions you need.
Let’s look at some of the top-rated platforms, how they work, and who they’re best suited for.
My Data Removal
My Data Removal offers a free scan so you can see where your information is being exposed. It focuses on the biggest people search websites and is renowned for its straightforward setup. While it doesn’t include advanced automation or monitoring, it’s perfect for users just starting to take control of their online privacy.
Pricing: Free scan; premium plans often under $10 per month.
Tip: Use My Data Removal’s free scan even if you go with a different provider—it’s a fast way to preview your data exposure.
Incogni
Incogni, powered by Surfshark, provides full automation. Once you sign up, it starts contacting over 150 data brokers on your behalf and continues to monitor reappearance over time. This makes it one of the most hands-off services available.
Pricing: Around $8 each month (billed annually)
Why people love it: You don’t have to manually track results or fill out opt-out forms—it does the work behind the scenes.
DeleteMe
DeleteMe is one of the longest-standing data removal platforms and offers a more human-reviewed approach. Real people process each removal request, and they send you thorough reports every few months showing your progress.
Pricing: Around $129 per year for individuals
Bonus: Their quarterly privacy reports are useful for professional use or compliance audit cases.
Aura
Aura offers comprehensive digital security that includes VPN, data broker removal, password manager, identity theft protection, and antivirus. It’s best for families or users looking for complete privacy protection—not just data removal.
Pricing: Starts around $12 per month, depending on the plan and number of users
Good to know: Aura covers multiple family members under one account, making it a budget-friendly solution for households.
How the Top Services Compare
While each data removal services platform serves a similar purpose, each provider approaches data protection and removal differently. When shopping around, consider what else you might want bundled—some users need built-in identity protection, while others just want their personal information removed and nothing more.
Want complete automation with minimal effort? Go with Aura or Incogni.
Prefer transparency and human review? DeleteMe is your best bet.
Need a family solution? DeleteMe and Aura offer strong household plans.
On a tight budget or just getting started? My Data Removal provides reliable, free tools.
Choosing the Right Service
Before choosing your online data removal provider, there are a few things to think about.
Before committing, consider the following:
Do you want to set it and forget it? Choose a completely automated platform like Incogni.
Do you want control and insight into the process? Look for services with user dashboards and progress reports like DeleteMe.
Is this just for you, or do you need family coverage? Aura and DeleteMe have shared plans that protect multiple identities.
Do you have a history of data breaches or identity theft? Consider platforms that bundle in monitoring, alerts, and insurance—like Aura.
Can’t I Just Remove My Data Myself?
You can—but it’s often frustrating and time-consuming. Manual data removal from every broker website can take hours and must be done so on a regular basis to keep you protected. Some sites even re-list your data after a few months, which is why most services offer re-submission and ongoing monitoring. Services like DeleteMe and Incogni save you the legwork and help ensure removals stick.
Conclusion
These days, protecting your personal data is more essential than ever—but having not done so yet doesn’t mean you're powerless. Whether you’re looking for affordable online data removal services from trusted platforms like My Data Removal or need more full-featured protection from Aura, there’s a tool for every level of budget and need.
All it takes is five minutes to run a free scan. You may be surprised what information of yours is out there—and relieved to know it’s possible to remove and protect it.
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